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Clorox Green lights new SOA-based Logistics Management System into Production

TasmanAve Architects SOA-based Logistics Management System and Clorox Begins to Realize Real Cost-savings as a Result

San Jose, California, October 20, 2007 -- TasmanAve, Inc., today announced that the SOA-based Logistics Management System it architected for Clorox moved to production last week in warehouses all over the United States.  Clorox is now connected to intelligent transportation management systems from world class carriers using Oracle’s SOA Suite and Web services. This project is a model of future integration projects at Clorox.

The integration architecture includes a highly available and secured SOA suite infrastructure that orchestrates business as a set of BPEL processes.  This enterprise-strength solution will save Clorox on logistics expenses--a key for consumer products companies.

"We read about the significant cost savings that SOA can offer companies.  It is great when reality can mirror the hype in the industry and work on projects that ultimately affect the bottom line as directly as this one," said Naresh Apte, TasmanAve Founder and CEO.

About TasmanAve, Inc.

TasmanAve, Inc. ( is dedicated to providing strategic and implementation consulting services at the intersection where interoperability, process integration, and SOA technologies meet. TasmanAve strives to make its customers successful in their journey to become more agile and interoperable with its team experienced in architecting, developing, and sustaining mission critical solutions. TasmanAve delivers to this vision in several enterprise application areas such as Business-to-Business (B2B), Enterprise Application Integration (EAI), and Service portal solutions. For more information about TasmanAve, visit our Web site at

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